Mexicali Musk, a herbals, spicy musky men’s fragrance which Coty debuted in 1988. Coty's senior marketing manager Arthur Sherwood states that “Mexicali Musk, is named after a town on the border of Mexico and California.
The company decided on the name because it sounds like a brand of tequila with its famous worm inside, Mezcal. When the tequila is consumed, tradition dictates that one has to eat to worm as well, which is supposedly going to help you increase your sexual prowess. Sort of like an all natural Viagra. The worm is also reportedly irresistible to women.
However, when the bottle of Mexicali Musk is finished, the worm is rubber, it wears a cute sombrero and is named “Loco Louie“.
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